Use this page as your quick-start kit for outreach, qualification, and closing. Everything aligns with our “Simple & Easy” offers and two-week sprint model.

Quick Positioning

Boutique digital studio in Chicago focused on clarity and delivery.
Simple & Easy model: two-week sprints, transparent pricing, fast demos.
Strong in TypeScript/React, Ruby on Rails, Elixir/Phoenix; modern DevOps.
Best for rescue/refactors, greenfield MVPs, and pragmatic growth.

Core Offers

Product Engineering — MVPs and features, fast two-week sprints.
Platform Modernization — refactors, upgrades, performance and quality.
Architecture & Technical Strategy — focused 1:1 assessment and roadmap.
Ongoing Partnership — dedicated team, docs, video updates, DevOps support.
UX/UI Design Sprint — behavior analysis, wireframes, prototypes, testing.
SEO & Content Sprint — audit, strategy, content, technical fixes, tracking.
Email & Automation Sprint — CRM, segmentation, nurture flows, analytics.
Full Marketing Sprint — coordinated design, SEO, content, automation.

See details and benefits: https://dakic.com/services#simple-easy-development [0]

Pricing Snapshot

Product Engineering: $2,450 per week.
Platform Modernization: $1,950 per week.
Architecture & Technical Strategy: $250 one-time session.
Ongoing Partnership: $3,950 per month.
UX/UI Design Sprint: $3,950 per two-week sprint.
SEO & Content Sprint: $3,950 per two-week sprint.
Email & Automation Sprint: $3,950 per two-week sprint.
Full Marketing Sprint: $5,950 per two-week sprint.

ICP & Angles

CTO/VP Engineering: project rescue, refactors, tech debt burn-down, upgrades.
Founder: MVP fast-track, focused two-week demos, clarity and speed.
Marketing Lead: SEO/Content sprint, email automation for measurable growth.
Ops/Product Manager: platform stability, performance, modernization plan.

LinkedIn Outreach Sequence

Connection Note (short, no links): “Hi {first_name}, I’m Jake (Dakic Online). We help CTOs/founders ship MVPs, modernize platforms, and rescue complex projects with TypeScript, Ruby, and Elixir. Happy to connect.”
Intro (day 1): “Hi {first_name}, I’m Jake, founder at Dakic Online — a small software studio helping CTOs and founders solve complex development challenges using TypeScript, Ruby, and Elixir. We specialize in project rescues, refactors, and greenfield builds — projects that demand clarity and technical depth. Here’s a short overview you can keep for reference: https://dakic.com/services#simple-easy-development

If {company} is exploring an MVP, modernization, or growth via SEO/automation, I can share a lightweight plan. Interested?”
Value nudge (day 3): “Quick example: teams we help typically go from idea to demo within 10–14 days, and modernize legacy apps without halting delivery. Happy to outline a two-week sprint proposal for {company}’s {initiative}.”
Credibility + CTA (day 7): “We keep it simple: fixed sprint pricing, weekly video updates, and hands-on senior devs. Want a 15-min call to see if it’s a fit? If yes, I’ll send a two-week sprint outline tailored to {company}.”
Alternate CTA: “Prefer async? I can send a one-pager with milestones, cost, and demo date.”

Email Templates

Cold Intro Subject: Quick help with {company}’s {initiative} “Hi {first_name}, I’m Jake (Dakic Online). We help CTOs/founders with MVPs, platform modernization, and growth sprints (SEO, email automation). We run focused two-week sprints with transparent pricing and weekly demos. Overview: https://dakic.com/services#simple-easy-development

If {company} is tackling {initiative} this quarter, I can send a 2-week plan with milestones, cost, and a demo date. Interested?”
Follow-up (value) Subject: Two-week sprint plan for {initiative} “Quick outline for {company}:
- Week 1: scope, architecture, initial build; weekly video summary
- Week 2: feature completion, QA, demo; next steps roadmap Pricing: see overview above. Would a short call help decide?”

Qualification Checklist (fast BANT)

Budget: Is fixed sprint pricing acceptable?
Authority: Who signs off? Who joins the demo?
Need: MVP, modernization, or growth? What’s the immediate pain?
Timeline: Is a two-week sprint and demo timing aligned?

Technical fit add-ons:

Stack: TS/React, Rails, Elixir/Phoenix? Any blockers?
Ops: CI/CD, cloud, observability status?
Constraints: Security, compliance, integrations?

Objection Handling

“Too expensive”: Two-week sprints reduce uncertainty and time-to-demo; compare to hiring costs and delay.
“We have a team already”: We complement teams for refactors, spikes, and high-leverage features with minimal overhead.
“Not ready yet”: Let’s do a low-commitment Architecture & Strategy session ($250) for a roadmap and milestones.
“Need scope first”: We propose a scoped two-week sprint with exact milestones and a demo; easy to expand or pause.
“We’re not US-based”: We’re flexible on time zones and async updates with weekly videos and written summaries.

Discovery Call Flow (15–30 min)

0–5: context, goals, constraints.
5–10: choose the best offer (MVP vs modernization vs growth).
10–20: scope milestones, risks, demo date, stakeholders.
20–30: price, start date, next steps; confirm communication cadence.

Deliverables after call:

One-page sprint plan (milestones, demo date, price, risks)
Optional: architecture notes or upgrade assessment

Assets & Links

Services overview and pricing: https://dakic.com/services#simple-easy-development [0]
Book a meeting: https://tidycal.com/zeljko/dakic-intro-p1 [1]
Regional targeting guide: /sales_regions
Start page (CTA): /start
How It Works (use on calls): four steps, flexible/human, weekly video updates.

Partnership & Commission (for Sales Partner)

Trial: 30 days to generate 5 qualified leads.
Commission: Paid promptly after client payment (e.g., weekly if weekly retainer).
Growth: After first few clients, review terms and formalize partnership.
Support: Proven LinkedIn copy, creative assets, joint sales calls, alignment on other channels.

Tracking Checklist

Record prospect, role, initiative, and urgency.
Log touchpoints (connection, messages, emails, calls).
Qualification notes and next action date.
Attach sprint plan and demo date if applicable.

One-Liners (use anytime)

“Two-week sprints. Transparent pricing. Demo by week two.”
“We rescue complex projects and ship MVPs — senior devs only.”
“Modernize without stalling delivery: refactors, upgrades, performance.”

[0] Simple & Easy Services overview — Built by Dakic: https://dakic.com/services#simple-easy-development [1] Book a meeting — TidyCal: https://tidycal.com/zeljko/dakic-intro-p1

Sales Resources